The Art of Making Yourself Known – Marketing Tips for Emerging and Established Artists

Description

In the world of contemporary art, knowing how to promote one’s work is essential to stand out and achieve success. In this book, Nino Argentati, web marketing expert and President of PitturiAmo, guides emerging and established artists through the use of effective strategies to make themselves known, increase their visibility and establish themselves on the art market.

From traditional marketing techniques to the most innovative ones, passing through the use of social media, NFTs, the personal website and e-commerce platforms, “The art of making yourself known” offers practical tips and concrete advice to create your own artist brand, manage your online presence and protect copyrights.

A complete manual, designed for painters, sculptors and creatives of all kinds who want to turn their passion into a successful career. Learn how to create a strong and engaging presence, capture the attention of gallerists and collectors, and make your art speak to the world.

Nino Argentati is the President of PitturiAmo, one of the main Italian networks dedicated to the promotion of contemporary artists. Active in the field of web marketing and business consulting since 1995, Nino Argentati has a long experience in helping artists develop communication techniques online and in the real world, to be more recognized and appreciated. Since the beginning of his career, he has been committed to building effective digital platforms and organizing major artistic events. Thanks to his passion for art and his expertise in digital marketing and SEO, he has helped numerous artists to emerge and make themselves known on a national and international scale.

PitturiAmo is a leading online network on the Italian web, dedicated to the promotion and enhancement of contemporary artists. Created by Nino Argentati with the aim of offering visibility to emerging and established painters, PitturiAmo allows artists to exhibit their works to the attention of a wide audience, providing marketing tools and exhibition opportunities, both online and in the real world. The network acts as a meeting point between artists, gallery owners, curators, critics and art enthusiasts, promoting the dissemination and sale of works through a dynamic and accessible digital environment. To date (November 2024) it has over 20,000 registered artists who exhibit a total of over 240,000 works of art. PitturiAmo also organizes international art events in the most important art cities in the world. Rome, Milan, Florence, Vienna, Madrid, Paris, New York, Berlin, London, Marseille, Barcelona, Venice, Munich are, in fact, just some of the main European and non-European cities in which thousands of artists have exhibited their works thanks to PitturiAmo.